While most people associate article marketing and advertising strictly with internet promotion, you can get even more bang for your article buck by promoting your articles - and what you are promoting! - offline. Here is how you can turn your online articles into offline article marketing engines:

1. Submit articles to local newspapers and newsletters.

A lot of local newspapers, neighborhood associations or local organization newsletters will accept contributed articles. By submitting your very own articles on a hot and timely subject, you can increase your exposure and doubtlessly acquire new subscribers or customers.

To find local sources for your articles, you could do a simple Google search. Type in "CITY newspaper" or "CITY shopper" (quotes included) with CITY being your location, or nearest key metropolitan city, in the Google search bar.

You're highly likely to find multiple small publications in your very own area. Do not overlook neighborhood associations, as well as schools, daycares, gyms, neighborhood facilities, churches, and clubs and organizations that create newsletters for their members. If their readership matches your target market, getting featured in these is free of charge and may also help you to grow your online business.

2. Share your content with associates and prospective customers.

Another online article promotion technique is to print one of your favorite articles or reviews and mail it to potential clients, business associates and others who might find the content material informative. Include a sticky note that says "Thought you might find this helpful," and sign your name. Make sure your web site address or contact data and a business card are included as well. Then hand-address the envelope, include your name and return address, and drop it in the mail. In case you make it a habit to send out a few every week, it could pay off in added readers, internet site visitors and prospects.

3. Turn an article into a press release.

Newspapers are always looking for remarkable information and stories they can use for their broadcast or print media. If your article has a good news hook connected to a recent event or season, you may be able to pitch a story as a press release. First, do some research to learn who your best contact at the newspaper is. For example, if you're a landscaping company, identify who covers house and lawn, then read several of their past content pieces to look at what topics they cover. Next, email or call them. Introduce yourself and ask what kind of reports and news releases they want to receive and how (via electronic mail, fax, cellphone or mail).

Once you know what the reporters are on the lookout for, you could direct appropriate stories their way. If your article subject matches, format your article as a press release and send it to them as they requested. Take into account that reporters and newspapers get hundreds of releases, many of which were written and sent by people who have not taken any time to get to know the reporters or what they're looking for. By developing a relationship with them, you stand a much higher chance of getting your data published.

4. Make print booklets of your articles.

Take a few of your favorite articles and compile them into a booklet.

Mail them to potential shoppers.

Include them with all physical purchases.

Offer them as a free gift to subscribers.

Take them to networking occasions and leave at information tables or booths.

There are many ways to use offline article marketing techniques to boost your results. Be creative and search for new places to exhibit content pieces and locate readers and subscribers. By offering them your well-written content pieces, you could establish yourself as a local expert and go-to person when they require your services and products.

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